Our customers are looking for a true partner who can bring innovation, consumer insight, market understanding and commercial expertise to develop sustainable fragrance and flavour creations. We are building on our strategic partnerships with our main customers and developing our presence with accounts or product categories where we are currently under-represented relative to our overall industry position and where we have an opportunity to expand. This will enable us to drive market share growth in mature as well as developing markets.
In Flavours, our strategy of customer intimacy and technology investment has and will continue to support growth in this pillar.
TasteEssentials® is our iconic flavour palette with the latest in technology, artistry and built-in consumer appeal. It focuses on the most significant flavours, inspiring new products and new opportunities for our customers, and will be a key driver of growth.
In Fragrances we are driving a proactive programme in feminine fine fragrances focusing on creating ‘new classics’. We also have dedicated sales teams in North America to seek selected regional and local accounts, and remain focused on the air care and household categories.